The beauty industry is constantly evolving, and 2024 brings exciting new makeup trends that combine innovation with timeless techniques. As professional visagistes, we're thrilled to share the top makeup trends that are dominating this year.
1. "Skin Minimalism" Continues to Reign
The "less is more" approach continues to dominate in 2024, with a focus on enhancing natural beauty rather than covering it up. Lightweight foundations, tinted moisturizers, and strategic concealer application are key to achieving this look. The goal is healthy, glowing skin that looks like skin—just better.
2. Bold, Graphic Eyeliner
While natural skin is trending, eyes are getting all the attention with bold, graphic liner looks. From double-winged liner to geometric shapes and colorful accents, expressive eye makeup allows for creativity and personalization. This trend is versatile enough to be adapted for everyday wear or dramatic evening looks.
3. Statement Lips Make a Comeback
After years of mask-wearing, statement lips are making a triumphant return. Rich, velvety textures in bold colors—particularly wine reds, deep berries, and unexpected purples—are turning heads. The modern approach pairs these bold lips with minimal eye makeup for a balanced look.
4. "Watercolor" Blush Application
Blush is being reimagined with a diffused, watercolor-like application that extends beyond the apples of the cheeks. This technique creates a natural flush that looks like you've just come in from the cold. Cream and liquid formulas work best for this trend, applied high on the cheekbones and blended upward toward the temples.
5. Multidimensional Highlighting
The days of stark, obvious highlighter are behind us. In 2024, highlighting is all about creating a multidimensional glow that looks natural from every angle. This involves strategic placement of different highlighter textures and subtle colors that mimic how light naturally hits the face.
These trends reflect a broader movement toward makeup that enhances rather than masks, allowing individual beauty to shine through. Whether you're a makeup enthusiast or just looking to refresh your routine, these trends offer something for everyone.
Want to try one of these trends for your next special event? Our professional visagistes are experts at adapting current trends to suit your unique features and personal style. Contact us to book your appointment!